PACKHELP PACKAGING SERVICES
How Packhelp supported Kuyichi in introducing a more circular approach to packaging.
Kuyichi was interested in increasing the recyclability of their packaging.
Being a conscious fashion brand, Kuyichi strongly believes in avoiding overproduction across all aspects of their operations. Packaging is no exception to this principle. In their pursuit of circularity, Kuyichi has chosen paper as the optimal material for their packaging. Packhelp assisted them by providing paper mailers, aligning with company’s commitment to increase recyclability of their packaging.
INDUSTRY
FASHION
LOCATION
THE NETHERLANDS
Objectives
Switching to materials that can be disposed of correctly
Switching to materials that can be disposed of correctly
Switching to materials that can be disposed of correctly
Switching to materials that can be disposed of correctly
Objectives
Switching to materials that can be disposed of correctly
Switching to materials that can be disposed of correctly
Switching to materials that can be disposed of correctly
Switching to materials that can be disposed of correctly
The challenge
Fast fashion promotes a culture of disposable clothing, where trends quickly come and go, encouraging consumers to buy more and discard items rapidly contributing to many global problems like pollution and labour exploitation. We already know that is not the way.
Started by NGO Solidaridad in 1998, fashion brand Kuyichi tries to break with unsustainable consumption patterns in the fashion industry through their responsibly produced clothes because products should always have a fair price for the consumer, the retailers, and the people who make them. No seasonal collection and no sales. Just timeless classics standing the test of time.
The challenge
Fast fashion promotes a culture of disposable clothing, where trends quickly come and go, encouraging consumers to buy more and discard items rapidly contributing to many global problems like pollution and labour exploitation. We already know that is not the way.
Started by NGO Solidaridad in 1998, fashion brand Kuyichi tries to break with unsustainable consumption patterns in the fashion industry through their responsibly produced clothes because products should always have a fair price for the consumer, the retailers, and the people who make them. No seasonal collection and no sales. Just timeless classics standing the test of time.
“It’s been a great collaboration from the start. We came with our early design ideas and then co-created both the construction and design of all our different packaging solutions. Packhelp was both fast and flexible throughout the entire process.”
